advertise
1. THE SERVICE WE OFFER
We offer an advertising service for the rental or sale of (holiday) properties.
How does your advertising service work?
If you own a property that is available for (holiday) rental or sale, you can advertise it on the ResidenceRental.com or HolidayRental.nl sites. Your name, telephone, fax numbers and link to your own website appears on the advertisement, so potential guests contact you direct to make the bookings. We charge you an advertisement fee of 50 euro's / US$ 50 for every advertisement per year, without any obligation. Read more about prices in "Advertise".
2. HOW TO PLACE YOUR PROPERTY ADVERTISEMENT ON-LINE.
How do I fill in my property details on-line?
It's easy, just click Logon, fill in the registrationform with your own personal details and after the received loginname and password you can place an advertisement on our site.
Do I have to fill in the details on-line?
It is much easier to fill in the details on-line, as you can preview your advertisement and check that all the spelling and details are correct.
You may wish to print out the advertiser input screens before you start filling in the details, so you can think about what you want to put where. It is also a good idea to draft the copy for the descriptive text in your usual word processing package, and paste it into the appropriate text input boxes when you are happy with it. This is not only easier for you, but it saves on-line time as well.
Do I have to fill in all the boxes?
Yes, please fill in all the information boxes. These are used to make sure your property is featured if visitors to the site search for properties with the given keywords. So if you have that feature, and you have not filled in the boxes, then if people are looking for a property with that feature, your property will not be listed in the search results.
Saving and Previewing
When you are happy with the information you have entered, and at any time while you are keying in, you can click the "Send" button. This will save the information you have typed in onto the on-line database. It is a good idea to do this regularly, and you must send before you leave one screen and go on to the next.
After saving the changes, you can check via the frontpage to see how your advertisement will look with the changes.
How long will it take for my advertisement to appear on the site?
If you use the on-line forms your advertisement will appear on the ResidenceRental.com or HolidayRental.nl site immediately after you have submitted your input.
3. LAYOUT AND COPY OF ADVERTISEMENTS
Can I change the layout of the advertisements?
No, we have a standardised layout for our advertisement pages. We have designed and evolved this standardised layout since the beginning, and we get frequent accolades about the design of the site. So we are pretty confident that our layout is the best possible and it ensures that Internet users can get the information they require quickly and easily.
Can I change the copy in the checklists?
No, the copy in the location type, property theme, and accommodation and facilities checkboxes are generated automatically from the database and cannot be changed.
What style of copy should I use?
The length of copy is sometimes restricted, especially at the beginning of the advertisement, as we know that Internet users do not have the patience to read long reams of copy when they first click on an advertisement. But remember that an Internet advertisement is not like a small classified ad where every line costs more. So write clear, complete sentences, and avoid abbreviations.
Avoid writing words in all capitals as it is less legible, and is considered to be rude in Internet etiquette.
Remember that your advertisement will be read by people of all nationalities.
Do you check the copy that I put in?
Yes. We have always taken effort (and a little pride!) in the content of the advertisements on the ResidenceRental.com site. We spell-check the copy of each advertisement, and check the sense and consistency. Our on-line database gives you the ability to key in the descriptions of your property, but in order to maintain the quality and excellent reputation of ResidenceRental.com we will continue to check the content of the advertisements. As access to the site is now open to any one through our on-line database, we must also be extra vigilant to make sure that we filter out any unsuitable language or material that a tiny minority of disruptive people may try to put on the site.
4. HOW TO PLACE PHOTOGRAPHS ON THE SITE
With our system it is easy to place serveral digital photographs on the site. The first photograph you add will been also seen as the "mini-photo" in the right corner of the search results. All the photos will been shown on your own advertisement.
What format should that digitale photograph be in?
Use JPEG format. We recommend a size of 20 x 15 cm / 7,8 x 5,9 inches with 72 pixels/inch. Of course you are free to choose your own size because it depends more or les of the quality of the picture you have made. There are several software available to manipulate the photographs.
If you need any help you send the pictures by e-mail to info@ResidenceRental.com and we will resize the pictures to the best format and add them to your advertisement at minimal costs.
Sending your photos by e-mail?
If you have a good quality scanner, we can accept files of your photos in a JPG / JPEG format by E-mail. The image must be at least 500 pixels high, set to minimum compression in 24 bit RGB colour. Send your photos by e-mail to info@residencerental.com.
What if I don't have digitale pictures or scanner?
You can send us good original photographs by post. Just put the photographs in a strong envelope, and enclose them in some extra sheets of paper to avoid them getting bent. Please also enclose a note with your name, address and if possible your contact number, so we know which advertisement the photos are for. Label the back of the photographs lightly in pencil, or on a sticky label - ink can smudge the front of other photos!
How do I change "Mini Photo" that appears in the search results?
The search results defaults to displaying a "mini-photo" of the photo that appears top left in your advertisement. To display a different photo in the search results as your "Mini photo," go to your "Property Details" data input screen. The first picture will be the "mini-photo".
What quality of photo do you require?
Great photos are probably the most important selling tool on your advertisement. You can use a professional photographer, but most of the photos on our site are taken by the owners. Just make sure you send well-lit, bright, clear photographs, taken on a sunny day. Include both exterior and interior shots.
5. ADVERTISING A PROPERTY WITH MORE MORE THAN ONE RENTAL UNIT
The ResidenceRental.com site displays the individual properties where people will spend their holidays - not examples of properties in a given area. This is why people come to our site, and we believe it is the key reason why the site is so successful.
I have more than one rental unit on my property - how can I advertise them all?
Most properties consist of one single unit for rental on one site. Our charge for a standard page of advertising covers one page and one listing in the Index pages, and search results. If you have more than one rental unit on the same site (e.g. three apartments in the same building, or a farmhouse with three separate cottages) you can now advertise both the whole property (for larger parties who may wish to rent all the cottages or apartments) and also have separate photos, full details of the accommodation, and availability details for each individual rental unit.
6. PAYING FOR YOUR ADVERTISING
How much does it cost to advertise?
Till 1 november 2004 we offer our advertise service for free. In october 2004 all advertisers will be informed by e-mail about the termination of our free services and how to proceed with the paid advertise service we offer.
An advertisement, shown on the site residencerental.com and holidayrental.nl costs only US$ 50,00 / 50,00 euro per year. All standard services and assistance included.
How can I pay for my advertising?
Our preferred method of payment will be the on-line payment with PayPal, Visa or Mastercard.
It is also possible to transfer the payment to the bankaccount of:
Within Europe:
EHOLD BV - Holiday Rental
Groenhof 3
1352 AA Almere
The Netherlands
Banking: ABN-AMRO
1171 BB Badhoevedorp
The Netherlands
Bankaccountno.: 40.66.65.141
BIC: ABNANL2A
IBAN: NL25ABNA0406665141
Outside Europe:
IN CONTROL SERVICES INC.
52 Yacht Club Drive #304
North Palm Beach , FL 33408
USA
Banking: Wachovia Bank
2989 PGA Boulevard
Palm Beach Gardens, FL 33410
USA
Bankaccountno.: 66.196.619
Do you send a receipt?
If you require a record of your payment, just print out your order form. If you require a full VAT receipt, please send us an reguest and one will be sent to you.
7. RECEIVING BOOKING INQUIRES
How do I receive booking inquiries?
Visitors to the site who are interested in booking your property can contact you by telephone, fax, by e-mail with the special informationform or they click through to visit your own website.
How do I receive the e-mail inquiries work?
Visitors to the site who want to send you an e-mail booking inquiry click on the 'contact owner' e-mail link from your advertisement. This gives them a standard form to fill in their name, telephone number and e-mail address plus any other questions they may wish to add. When they click the "Send" button, the e-mail is sent directly to your e-mail address from the ResidenceRental.com site. A copy is also sent automatically to us, which we store in our archives.
What if I am not always at home or at work to pick up my e-mails?
If you are regularly away from your home or office, the best solution is to use a web-based e-mail service. These services allow you to pick up your e-mails from any Internet terminal (e.g. an Internet cafe) anywhere in the world.
What if the person making the inquiry puts in the wrong details?
Unfortunately there is nothing we can do. We receive exactly the same information as you do. If some one puts the wrong e-mail address or the wrong telephone number on the booking inquiry form, it is like leaving the wrong number in an answer-phone message - there is nothing we can do to check it.
If I advertise more than one property do I have to enter my contact details separately for each advertisement?
No. The database remembers your contact details and automatically enters them in the contact details for any new advertisements you place.
Can I enter different contact details for different advertisements?
No, you cannot enter different contact details for different advertisements.
8. MAKING CHANGES TO ADVERTISEMENTS
Can I make changes to my advertisement?
Certainly! If you wish to make changes to your advertisement, you can do so at any time. Just go back into the advertiser log-on screen, enter your password and username, select the property and update the details in the appropriate box. Full instructions are given on the screen.
How soon will the changes appear?
We do not check information like your contact details, your availability or the database rental rates, so this information is updated as soon as you finish entering it. You are therefore totally responsible for the accuracy of these items.
Can I enter special offers for my property in my advertisement?
We are currently working on databasing special offers for your properties - this feature is coming very soon.
Can I put a different property in my advertisement?
No. Each advertisement has a specific property number and is linked to specific property. Visitors to the site often print off details and keep a record of the property number of properties they are interested in. If they return to the ResidenceRental.com or HolidayRental.nl site, and a different property with that number, they would, understandably, get confused. Also, if you change the property details and show the same photographs, that is serious misrepresentation.
9. MAXIMISING YOUR RENTAL BOOKINGS
What can I do to get the maximum rentals from my advertising on ResidenceRental.com?
We make sure your advertisement is seen by interested people all over the world. But to maximise your bookings, there are some other things you must do as well:
- Take care with writing the ads, effective advertisements have strong headlines and well written copy
- Choose good pictures. The Internet is a visual medium, and good pictures are very important. So send us well-lit, bright, clear pictures, taken on a sunny day. Extra pictures cost very little, but they do make a real difference.
- Keep your rental rates clear, simple and realistic. Check the rates of similar properties. If your rates are significantly higher than the average, your advertisement will have to explain why.
- Keep availability updated.
- Reply quickly to inquiries. People looking at the site ResidenceRental.com site are often wanting to book quickly -if they do not get a reply from you, they will book somewhere else.
- It is a good idea to include well written follow-up details with your response to every e-mail inquiry. At this stage people are interested in your property, and any extra bit of information will influence their decision.
- Be enthusiastic, courteous and professional with people making inquiries. If you are not enthusiastic about the delights of your property, you cannot expect people to want to rent it. Be patient and courteous, even if the answer to a question is already given on your advertisement. The person making the inquiry may be new to the Internet and may not have worked out how to use all the features of the ResidenceRental.com site, such as the availability. So make sure their Internet experience is a good one!
10. WHY DON'T YOU DO ON-LINE BOOKINGS?
Our site only is an advertsing portal and we have nothing to do with renting out holidayhouses.
The properties on our site are unique and individual, not a commodity like a room in a hotel chain. Most people like to e-mail or call the owner, or agent, just to check the details of the property or the location, or ask a question that has not been covered in the text of the advertisement.
It is the responsibility of the owner to give the right description of the house and his surrounding and to give all the relevant information and to give the property owners the right to decide who stays in their homes.
Those personal contacts - even by e-mail - make all the difference. Many of our visitors and advertisers say that is one of the great benefits of using the ResidenceRental.com site.
11. What determines the order of the properties in the indexes?
When a visitor uses the keyword search or the destination finder, the ordering is determined by the search engines view of the relevance of your property to the keywords you have entered. So it is important to add all the relevant keywords in your advertisement.
How long will my advertising subscription last?
Your subscription for both ResidenceRental.com or HolidayRental.nl sites lasts for 12 months from the day your advertisement goes live. After this period it will be automatically renewed.
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